Value drives innovation, via Business Day

 
Group Sales and Marketing Executive for Astrapak, Greg Till

Group Sales and Marketing Executive for Astrapak, Greg Till

 

What do 21st century consumers want from packaging? Better value for money and greater convenience to meet the evolving demands of an increasingly urbanised world and the changing age structures of populations. These were the key findings of an international study conducted by the Canadean Group entitled The Alignment of Packaging Innovation with Consumer Trends in Food.

Add to these - from a brand owner's perspective - brand consistency, sustainability, recyclability, premiumisation, cost-effectiveness and the continual improvement of closures, you'll see the primary drivers of innovation in the packaging industry are diverse, says Group Sales and Marketing Executive for Astrapak, Greg Till.

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