Delivering a first-class product in the competitive cosmetic and personal care markets is a challenge on its own and attracting the consumer with dynamic and captivating packaging is what sets one’s product apart at first glance. Bringing together two very different elements of beauty to achieve an excellent final product is what Astrapak and KiKi Beauty have achieved.
KiKi Beauty is an innovative skincare brand dedicated to providing high quality skincare and cosmetic products to the South African market. Their exciting and unique range exudes luxury and elegance through stylish packaging and high-end natural actives.
It was a natural choice to ensure that KiKi’s quality range of lotions and creams were encapsulated in extraordinary packaging, with tailored and unique on-shelf design elements to stand head and shoulders above the rest. The importance of using high quality packaging to complement the superior ingredients was paramount in the development of the range. It was KiKi’s desire to capture the senses, ensuring that the consumer would enjoy a complete sensory awakening when using a KiKi product.
Astrapak’s stylish Personal Care packaging range offers diversity to appeal to the senses of sight and touch for KiKi’s lotions and creams. Innovative design and decorative potential are easy on the eye; combined with tactile appeal and stunning materials to appease the sense of touch. Multi-layer tube production ensures that the tubes deliver advanced gas barrier properties, which retain the aroma of the product, satisfying the sense of smell.
Holly Thomas, Product Development Manager at KiKi Beauty (Pty) Ltd, was notably pleased with the full spectrum service she received from Astrapak’s Consupaq site when sourcing the perfect packaging. “The Astrapak Team provided a smooth, efficient and professional service. They responded with prompt and competitive quotations, welcomed advice on sizing and material options, and regular communication on the progress of the orders and meeting of deadlines.”
Thomas was especially impressed with the stringent procedures that were followed to ensure that the printed tube samples were colour and print approved by the client each step of the way. “These steps ensured that KiKi achieved the best possible results before manufacture went ahead,” she said. “Thank you Consupaq for producing an outstanding tube range for KiKi.”
To find out more about KiKi go to www.kikibeauty.co.za.
All KiKi Beauty’s products are:
- Majority Natural
- Paraben Free
- Sulphate Free
- Mineral Oil Free
- Petrolatum Free
- Cruelty free
- Made in South Africa
Photo credit: Berika de Vries