Astrapak believes in stretching boundaries and finding new ways of bypassing traditional design limits. Already demonstrating this leading business trait in a number of other product offerings, Astrapak – through their company Consupaq – has introduced yet another innovation in tubing products which differentiates the company further within the plastic packaging market. The ever-competitive “squeeze” tube market in South Africa demands high quality, but also as needs have changed, demands flexibility and value for money being driven by massive consumer demand.
Rising to this challenge Astrapak has shown their innovative prowess to best serve the cosmetics markets where appearance and shelf presence is everything! They have introduced an alternative to what may look like a laminate tube, but that is significantly different and offers value and flexibility not easily available in our local market.
The launch and introduction of the brand new ECONO tube by Consupaq is bound to appeal to a wide range of customers in the cosmetic market with its snazzy on shelf presence.
The ECONO tube is one of Astrapak’s new ranges of “squeeze” type tubes that is available off-the-shelf in a generic standard white colour with white cap. This makes it immediately available and easily customised with unique artwork and labelling to suit individual customer’s needs regardless of the size of order. The freedom the customer has to customise the tube and closure with a cap-colour matching service will suit their unique branding requirements.
There are two common processes in which cosmetics tubes are created. The one process employs the use of sheets that are laminated and then folded and joined along a seam, which is ultrasonically welded, for example a toothpaste tube. The laminated tube is decorated by pre-printing the sheets prior to forming and laminating. This process produces tubes in large volumes for the more ‘’robust’’ applications i.e.: it is a firmer design and not as user friendly as Extruded Tubes, which are preferred by the Beauty and Cosmetic Market Sectors because of there ease of use.
The second process, which Astrapak has embraced, is using their Extrusion Moulding process at Consupaq, that offers flexibility by employing longer runs of generic product to a much broader market, while at the same time providing a more aesthetically pleasing and practically useable hollow tube without seams. This makes the ECONO Tube much softer and pliable, easier to handle and squeeze. In addition, branding and decoration is either by Consupaq’s state-of-the-art flexographic printing process, or by the application of a self-adhesive digitally printed label, which is produced from a high-resolution detailed photograph. Allowing for “fast to market” products; or by the decorative techniques available to the client, such as embossing, spot varnish and foiling.
This innovation also contributes massively to shorter lead times and availability of stock for the customer. The resultant effect offers more competitive pricing to customers.
“We have established a standard range of caps (off-the-shelf) that customers can choose from, and since we will already have tubes in stock, we would just need to work through the artwork and apply the label, which is a relatively quick process,” said Candice Mitchell, Internal Sales Manager at Consupaq.
This process is ideal as it is an affordable way to acquire a first-class product without the initial layout costs. “Low minimum order quantities will be of massive benefit to our smaller customers,” said Mitchell. “This makes our pricing extremely competitive while offering a superior product with a fabulous on-shelf presence.”
Sizes are available in 15 millilitres, 25ml 50ml, 75ml, 100ml, 125ml and 150ml.
While Astrapak are quick to point out that this is not entirely new cosmetic tubing technology, the mere innovation involving the manufacturing and labelling process is what sets them apart. This enables them to benchmark themselves against their international competitors who employ such techniques, and allows Astrapak to offer the obvious advantages to the South African market.