1.     It is beneficial, safe and healthy for individuals and communities throughout its lifecycle
  2.     It meets market criteria for performance and cost
  3.     It is sourced, manufactured, transported and recycled using renewable energy
  4.     It optimises the use of renewable or recycled source materials
  5.     It is manufactured using clean production technologies and best practices
  6.     It is made from materials healthy in all probable end-of-life scenarios
  7.     It is physically designed to optimise materials and energy
  8.     It is effectively recovered and utilised in biological and/or industrial closed-loop cycles.